XXXXX DRUDGE REPORT XXXXX MON MARCH 22, 2004 12:04:25 ET XXXXX
NEWS FOR SALE: CBS PUSHED BOOK IT OWNS; '60 MINUTES' DID NOT REVEAL PARENT COMPANY'S FINANCIAL STAKE IN CLARKE PROJECT
CBSNEWS did not inform its viewers last night that its parent company owns and has a direct financial stake in the success of the book by former White House terror staffer turned Bush critic, Dick Clarke, the DRUDGE REPORT can reveal.
60 MINUTES aired a double-segment investigative report on the new book "Against All Enemies" -- but did not disclose how CBSNEWS parent VIACOM is publishing the book and will profit from any and all sales!
CBS even used heavy promotion for the 60 MINUTES/book launch during its Sunday sports shows.
It is not clear who made the final decision at CBSNEWS not to inform the viewer during 60 MINUTES how they were watching a news story about a VIACOM product.
60 MINUTES pro Lesley Stahl is said to have been aware of the conflict before the program aired.
[CBSNEWS.COM did add a disclaimer to its Internet coverage of the book over the weekend: "Against All Enemies," which is being published Monday by FREE PRESS, a subsidiary of SIMON & SCHUSTER. Both CBSNews.com and SIMON & SCHUSTER are units of VIACOM." And CBS RADIO did carry a disclaimer in its news coverage of the book.]
SIMON & SCHUSTER INFO-COMMERCIAL
Earlier this year, it was Stahl who also profiled another author on 60 MINUTES -- for another book owned by VIACOMCBS -- without any disclaimer!
"The Price of Loyalty" by former Treasury Secretary, turned Bush critic, Paul O'Neill was financed, produced and released [and rolled-out at CBSNEWS] by VIACOM's SIMON & SCHUSTER.
Coming in future weeks, best-selling author Bob Woodward is set to release his PLAN OF ATTACK, a fresh look at the Bush White House.
Will the Woodward VIACOMSIMON&SCHUSTER product debut on: VIACOMSIMON&SCHUSTERCBS's 60 MINUTES?
[EDITOR'S NOTE: STAHL'S INTERVIEW WITH CLARKE WAS THE TOP-RATED SHOW OF SUNDAY NIGHT WITH 11.9 RATING/19 SHARE.]
Filed By Matt Drudge
http://www.drudgereport.com for updates
DRUDGE REPORT 2004