Contact: Susan Ricciardi

(609) 449-7126

Michael Bruckler

(609) 449-7125

 

Surf’s Up In Atlantic City For The

Rip Curl Dan Heritage Memorial Professional Surfing Event

September 16 – 19, 2004

 

(Atlantic City, NJ, July 27, 2004) – Professional surfers from around the world will catch a wave into Atlantic City for the Rip Curl Dan Heritage Memorial Professional Surfing Event to take place in front of the Trump Taj Mahal Casino Resort on Thursday, September 16 through Sunday, September 19, 2004.

This will be the sixth year for the professional surfing event and the first time it will take place in Atlantic City. Sanctioned by the Association of Surfing Professionals (ASP), it’s a Three Star World-Qualifying Series Event for the World Championship Tour. The event in Atlantic City will be the second event of four on the east coast. Top professional surfers will compete for a $50,000 prize package as well as vital rating points critical towards the crowning of the world champion. Competitors are awarded points for each wave they ride during a heat, which lasts approximately 15 to 25 minutes. Points are based on the quality and size of the wave, the widest range of maneuvers while riding the wave and more.

 

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Rip Curl Dan Heritage Memorial Professional Surfing Event, add one

 

The Rip Curl Dan Heritage Memorial Professional Surfing Event will take place from 8:00 a.m. to 4:00 p.m., September 16 through September 19 with the finals taking place on Sunday, September 19, 2004. The event is free and open to the public, with the beaches in front of Trump Taj Mahal the perfect place to view the competition. Atlantic City was chosen as part of the qualifying event for the World Championship Tour due to the large swells in the Atlantic Ocean the September hurricane season brings. It is sponsored by Heritage Surf and Sport, Rip Curl, Taj Mahal Casino Resort, Surfer Magazine, Electric Sunglasses, Effective Internet Solutions, Precision Cars of Atlantic City, Bud Light, Osiris and WJSE Digital 102.7.

Also taking place September 16 through September 19 is the Red Bull Half-Pipe Skate Board Demonstration from 12 noon to 4:00 p.m. on the beach in front of Trump Taj Mahal. Considered to be one of the most challenging ramps to skateboard, professional skaters will propel themselves up and down the curves of the half-pipe while performing difficult maneuvers including aerials - in which skaters rise beyond the top edge of the half-pipe and remain airborne - hand plants, foot plants, inverts and flips, all on the beach in Atlantic City.

These events are taking place in conjunction with the Platinum Snowboarding Rail Jam happening on the steps of the Taj Mahal on the Boardwalk on Tuesday, September 14, 2004. Amateur and professional snowboarders from around the world will demonstrate their moves from 8:00 p.m. to 10:00 p.m. Participants will begin on the steps by the Casbah nightclub’s outdoor VIP lounge, Star Bar, and finish on the Boardwalk. Snow Magic, a snow making company out of New Hampshire will produce the snow.

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Rip Curl Dan Heritage Memorial Professional Surfing Event, add two

 

For the first time, the extreme sports of professional surfing, skateboarding and snowboarding will take place on the beach and Boardwalk in Atlantic City. For more information regarding the Rip Curl Dan Heritage Memorial Pro Surfing Event and the Red Bull Half-Pipe Skate Board Demonstration, contact Michael Freihofer, CEO of DV8 Media Group at (609) 703-8525, or Brian Heritage of the Dan Heritage Memorial at (609) 263-3033 x 4 or visit the website www.heritagesurf.com.

 


Left to right: Paul Ryan, Executive Vice President of Operations at Trump Taj Mahal (event sponsor); Brian Heritage, chairman of the Rip Curl Dan Heritage Memorial Professional Surfing Event; and Benjamin Fitzgerald, business administrator for the City of Atlantic City, announce the surfing event's move to Atlantic City.

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The ACCVA serves as the destination management organization for Atlantic City's tourism industry. The Authority generates economic growth for the region by aggressively marketing the destination through leisure and convention tourism development. The Authority oversees the management of the Atlantic City Convention Center and Boardwalk Hall on behalf of its parent agency, the New Jersey Sports and Exposition Authority.